![]() The number one, absolutely brilliant thing about LinkedIn is that it's yours. And that's absolutely vital, as only the first three lines are immediately visible to visitors before they have to click to 'See More' – something that will only happen if you've hooked interest upfront. The best LinkedIn summaries instantly engage and tell the full story within the first sentence or two. Much like the skill of crafting a great 'About' page for your website, think first: what matters most? Who am I trying to reach and connect with on LinkedIn, and what do they need to know? What's unique about me? ![]() Two thousand six hundred characters of scope, to be precise.īut don't be too hasty and rush to fill up the space just because it's available to you: when it comes to LinkedIn, less is more. It's your first opportunity to sell yourself, and LinkedIn gives you plenty of scope to do just that. The LinkedIn summary serves as the starting point for your profile – especially for first-time visitors and new connections who don't yet know you from Adam (or Sarah, or Brad, or Yvonne). ![]() Here are five simple tips for doing just that. Sure, the new job milestones, client win boasting, and big campaign announcements were all still there – but as our world temporarily locked down, the platform swiftly became flooded with words of support, open dialogue around personal mental health struggles, and people helping people through very difficult times.įast forward three years – and while Twitter and Threads battle it out fiercely for microblogging supremacy, LinkedIn remains a go-to destination for creative professionals globally.īut with over 930 million members of the LinkedIn community right now, what do you need to do to stand out in a very, very big crowd? It all begins with writing a great LinkedIn summary. Almost overnight, a network that had for so long been the domain of not-so-humble bragging, celebrating professional successes and digital back-patting suddenly became more…real. The unforgettable year that was 2020 changed everything.
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